Campari Bitter is one of the best known and most successful bitter liqueurs worldwide.

The half-bitter liqueurs known in Italy as Amaro were used, originally, because of their digestive effect and were sold exclusively in pharmacies. However, as people began to appreciate and enjoy them more, other entrepreneurs began to produce the bitter for their own drinking purposes.

Gaspare Campari was one of them and in 1862 presented his “Bitter all’uso d’Hollandia” for the first time in his own bar in the Galleria in Milan.